This week, we had the pleasure of speaking with Scott Van den Berg, Founder of Hotstart VC, a $10M seed fund dedicated to investing in celebrity-founded brands. With a deep understanding of the evolving consumer landscape, Scott is tapping into the power of high-profile celebrities who leverage their influence, audience, and network to create fast-scaling, high-impact businesses.

In our conversation, he discusses the growing trend of celebrity-led ventures, highlighting successes like Skims, Mint Mobile, and Prime. He introduces the concept of “celebrity product-market fit” and explains why aligning a celebrity’s persona, audience, and authenticity with the right business is key to outsized returns. Scott also shares how Hotstart VC uniquely sources deals, supports portfolio companies, and attracts LPs, including family offices, high-net-worth individuals, and even celebrities themselves. By combining capital with strategic expertise and deep industry connections, Hotstart VC is positioning itself at the forefront of this new investment wave. Don't miss out—watch the interview below!